Cycling City – France
Oct 2006 In Lyon, an intriguing collaboration between private enterprise and the city council has slashed car usage and improved residents’ health. Now, there are plans to introduce the scheme in other cities. Using a prepaid card, residents can rent city bikes for free for the first half hour. The scheme is funded by advertising company, JC Decaux, in exchange for exclusive access to the city’s public billboards. “We had to offer 2000 bicycles, 200 bike stations, a server and all …
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